If you own an eCommerce business or a side hustles that require customer engagement, then words are of the essence. Using the right keywords in anything involving the internet is vital. That is how search engines pick up on your webpage/product and content.
The better you can put into words what you are selling, i.e. product description, the more your customer engagement will be.
For example, if you are selling a black dress, using elements that describe the dress or keywords that emphasise the dress’s attributes is important. You must keep in mind why you set up your page in the first place. For most e-commerce businesses, it is to sell. And in order to sell, you must pull in customers and improve customer engagement.
You have to create traps to trigger the mind of a possible buyer to interact with your content so they can not only stay on your webpage but also buy from your site.
So, you research that beforehand or dig into what your customer target group likes by reading about it in previously conducted consumer analyses.
Doing this helps you formulate and rephrase what you are after. In order words, you will hit the target easier and aim more preciously by playing into the famous keywords.
Keywords matter due to the search engine’s role in ranking and generating traffic to your website. You can read more about SEO.
There is no need for reinventing anything because information about consumer engagement data and Digital Marketing is widely available and easy to access.
These data from previous research must be enough to provide you with enough inspiration in terms of word usage on your page. The thoughtful implication of social media marketing techniques, SEO must set you up to increase your conversion rate per product and, more importantly, increase your return on investment per annum.